The preservation of capital that can be used to invest in other business activities is one of the top benefits of equipment leasing for small and middle market businesses, according to Nick Small, Managing Director of CIT Vendor Finance, U.S., part of CIT Group Inc. These views and others are presented in “U.S. Equipment Leasing Outlook”, the latest in a series of in-depth executive video Q&As featured in the award-winning CIT Executive Insights video series.

CIT Executive Insights Video Presents the U.S. Equipment Leasing Outlook

• Preservation of Capital Tops Benefits of Equipment Leasing
• Companies Are Employing More Complex Selling Strategies
• Strong Demand for Total Solutions by End-User Customers
• FlexAbility from CIT Offers Capabilities Across Different Industries

Benefits of Equipment Leasing

Small adds that leasing equipment can provide “predictable payment streams and protection against technological obsolescence, if a customer’s needs change over the life of the equipment term.”

Now Trending

According to Small, some of the changing trends in equipment leasing include vendors in need of more complex selling strategies with usage based pricing structures, managed services and a demand for total solutions by end-user customers. “In this changing marketplace we find many of our clients are providing services and solutions to their customers that sometimes go unbilled due to a lack of capability.”

Bridging the Gap

CIT is addressing these needs through its innovative FlexAbility suite of products. “We’re bridging the gap between what our clients are trying to sell and what the end-user customer is looking for in terms of a total solution. In a competitive environment, many companies are looking for ways to decommoditize their offering.”

Small states, “FlexAbility creates the ability for our clients to differentiate their product in the marketplace by customizing their sales structures. The product allows them to maximize their revenues and improve the underlying customer experience, which leads to enhanced sales and increased customer satisfaction.”

Changing Landscape

The versatility of FlexAbility makes it relevant across different industry segments.

“What this does is bring an enhanced value to the underlying customer who can get unique transaction structures and still have them administered in an easy to understand fashion,” said Small. “It’s designed to bring new customer opportunities to our clients, increase their sales and introduce to them additional revenue and profit opportunities.”