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IDC Lowers PC Outlook for 2015, Long-Term Outlook Improves

March 16, 2015, 07:02 AM
Filed Under: Technology
Related: IDC, PC sales, Technology

Worldwide PC shipments are expected to fall by -4.9% in 2015, a drop from the previous forecast of -3.3%, while growth projections for 2016 and 2017 were raised slightly, according to the International Data Corporation (IDC) Worldwide Quarterly PC Tracker. Fourth quarter 2014 (4Q14) results were 1.7% ahead of forecast, but economic and product changes will create a head wind in the short term. Total 2015 volume is projected at 293.1 million PCs, slipping a little further to 291.4 million in 2019. In value terms, the PC market reached US$201 billion in 2014, a decline of -0.8%, and is expected to fall another -6.9% in 2015 with smaller declines in subsequent years bringing the total to US$175 billion by 2019.

Although portions of the market saw genuine improvements in demand during the second half of 2014, part of the 4Q14 volume was inflated by an inventory build-up of "Windows 8.1 + Bing" systems in anticipation of Microsoft scaling back subsidies in early 2015. IDC expects the short term impact to hit consumer channels as they work to clear stock. In addition, average prices are likely to rise in the near term with the scaling back of Bing subsidies, the strong US Dollar (which makes systems more expensive abroad), and the continuing shift to slim, convertible, and touch-based systems. Furthermore, while recent processor updates have generated positive reception, more significant product refreshes from the likes of Intel (Skylake platform) and Microsoft (Windows 10) will be released later in the year, shifting OEM product updates and consumer interest toward later in 2015.

"Fortunately for PC makers, tablet growth has slowed," said Jay Chou, Senior Research Analyst, Worldwide PC Trackers. "The PC ecosystem has also begun to see some fruits from efforts to narrow the divide between the PC and mobile devices in terms of both user experience and price points. Nevertheless, much more needs to be done as advances in both hardware and software are expected to benefit an ever wider spectrum of form factors, such as 2-in-1 devices that will further siphon volume from notebooks."

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