Lendr Online, LLC announced Dan DeMeo has been named Chief Revenue Officer, effective immediately. The former CAN Capital CEO will report to the Lendr Online’s Chief Executive Officer Tim Roach.

“Dan is a highly strategic and thoughtful leader with broad perspective of the industry that enables him to understand specific challenges we face as a growing company,” Roach said. “Dan’s experience is a perfect addition to the team as we accelerate our growth plans, raise Lendr’s brand recognition and further increase our market share.”

In this new role, DeMeo will lead Lendr’s organic and partnership marketing efforts and build on the established momentum to expand strategic alliances.

DeMeo comes to Lendr with extensive experience in driving growth for technology-based financial services companies and at large institutions and smaller more entrepreneurial companies. Prior to joining Lendr, he led CAN Capital, and prior to that DeMeo held C–level roles at JP Morgan Chase, GE Capital and Citibank’s lending divisions.

"I’m thrilled to be joining such a dynamic and progressive company,” said DeMeo. "Lendr has emerged as one of the leaders in the financial solutions space and we are poised to build strategic partnerships and alliances with those who share the same zeal in helping small- and medium-sized businesses grow.”

Founded in 2011, Lendr provides flexible working capital to small- and medium-sized businesses, specializing in business finance and factoring solutions. Lendr has over 45 employees based in Chicago and New York City and has achieved double digit percentage growth in originations since inception.