First Financial Healthcare Solutions, a premier provider of medical equipment leasing for hospitals and healthcare facilities of all sizes throughout the U.S., announced the addition of Bob Heron to its senior sales team. As regional vice president of sales, Heron will be responsible for expanding and supporting FFHS’s customer base throughout the Southeast, and managing a new office located in St. Augustine, FL.

“Bob is a seasoned leasing executive with an impressive career that spans over 35 years in business development,” said Mike Myers, senior vice president, FFHS. “His proven leadership skills and record of success will be invaluable as we plan for another record year of growth and expansion.”

Heron joins FFHS from TD Equipment Finance, Inc., where he served as vice president for six years and was consistently one of the company’s top producers. Prior to that, Heron was with Tokyo Leasing for eight years, most recently as senior executive vice president. Heron holds a BS from St. John’s University, along with an MBA from New York Institute of Finance.