Daniel G. Morse, whose broad experience in health care equipment finance encompasses global risk management and underwriting as well as business development and sales, has joined The Alta Group to lead the firm’s new health care practice.

 The practice provides strategic planning, market entry, due diligence, problem resolution, operational reviews, marketing strategy, and organizational development services to companies involved in health care equipment financing.

Morse, an Alta director based in Jacksonville, Oregon, was formerly global risk manager and, later, sales manager of capital markets and growth initiatives for GE Commercial Finance – Healthcare Financial Services. Prior to joining GE, he was sales manager of health care, technology, and energy finance for CitiCapital Vendor Finance. He held leadership positions earlier in his career at Copelco Capital, AT&T Capital Corporation, Chase Manhattan Leasing Company, PacificCorp Credit Corporation, and United States Leasing Corporation.
 
“The health care space is now defined by our clients as one of the most important in the equipment leasing and finance industry,” said John C. Deane, CEO of The Alta Group, LLC. “Dan's deep practical experience in health care equipment financial services will lead Alta's practice in this important sector."

 Morse’s appointment comes at a dynamic time for health care equipment finance companies. “Decisions by the Supreme Court and Congress in 2012 will impact health care spending for the near future,” Morse said. “Faced with the current uncertainty, many health care providers are taking steps to contain costs and move conservatively on new projects.”

About The Alta Group

The Alta Group is the equipment leasing and finance industry’s preeminent global consultancy, offering clients the unique combination of experience, expertise and executable counsel. Alta’s more than 90 executives worldwide have held senior management positions in public and private equipment leasing companies, manufacturers, banks and other financial services institutions. The Alta Group’s major practice areas include mergers and acquisitions; vendor and captive finance; legal support services, professional development; and management consulting. The firm is observing its 20th anniversary in 2011. To learn more, please visit www.thealtagroup.com.