Visual Lease, a provider of lease accounting and management solutions, announced the appointment of Erinn Tarpey as Senior Vice President, Marketing. Tarpey will oversee Visual Lease’s go-to-market strategy, operational activities and is responsible for extending global brand awareness of the company’s solutions and services.

Prior to joining Visual Lease, Tarpey spent almost eight years building the marketing organization at iCIMS, a recruitment solution provider, from 13 resources to more than 100, on pace with the company’s annual recurring revenue growth which maintained 25 to 30 percent year-over-year gains during her tenure. Tarpey comes to Visual Lease with experience managing the development of proprietary research, supporting mergers and acquisitions, and marketing through the partner channel.

With more than 20 years of B2B and B2C marketing experience gained on both the client and agency sides, Tarpey will play a key role in driving Visual Lease’s expansion plans.

“Erinn brings a broad range of experience from other high-growth, industry-leading SaaS solution providers and her involvement is sure to help accelerate Visual Lease’s path to becoming the most respected and widely-used provider of lease management and accounting solutions in the market,” said Marc Betesh, founder, Chairman and CEO, Visual Lease.

“I’m very pleased to join the Visual Lease team for this next leg of the company’s strategic growth,” said Tarpey. “In addition to the strong executive leadership at the organization, I was compelled by Visual Lease’s focus on continuous innovation and delivering a customer experience that is unmatched in the lease accounting industry.”

“My goal is to share the Visual Lease vision with a larger audience of businesses, so many of which require our timely support to achieve compliance to the latest ASC 842, IFRS 16, and GASB 87 accounting standards,” Tarpey said.

Visual Lease has plans to increase its employee base by almost 40 percent in 2020. Earlier this month, the company was recognized by NJBIZ on its list of the 2020 Best Places to Work in NJ.