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Creating Value with Third-party Originators in a Highly Competitive Market

Date: Aug 23, 2021 @ 07:00 AM
Filed Under: Industry Trends

In this exclusive interview, Cindy Fleck, SVP and General Manager of Equipment Finance, Channel, Cindy provides a hands-on view of how working with third-party originators (TPOs) has evolved over the past year. Building strong relationships by pivoting to meet the needs of TPOs and borrowers has proven critical to success per Fleck. Cindy also provides her insights into how current supply chain issues are impacting business as well as why providing bundled solutions for TPOs – including equipment finance and working capital products – has become more prominent in the market.

Sponsored By:
The Alta Group

Cindy Fleck
SVP & General Manager of Equipment Finance | Channel
Cindy Fleck, CLFP, returned to Channel as Senior Vice President and General Manager of Equipment Finance in 2019. She leads this division from initial product conception, industry launch and continued expansion, leveraged against the brand and reputation of Channel. Fleck has nearly 30 years of credit, underwriting, sales & marketing, and sales leadership experience, majority of this time spent in the third party originated marketplace. In 2009, Cindy was instrumental in the launch of Channel Partners Capital before she moved on to spend nine years with GreatAmerica Financial Services in their specialty markets division, primarily working with the construction industry. Fleck is a steadfast advocate for both her customers and her team and takes a consultative approach to discover customers’ needs and ensure the right solutions are delivered. Fleck is a graduate of Southwest Minnesota State University where she majored in accounting with a minor in business. She earned her CLFP designation in 2016.
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