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Webinar: Floorplan 101 – Challenges, Trends and Opportunities for Equipment Finance Firms

Date: Apr 22, 2022 @ 07:00 AM
Filed Under: Industry Trends

In this webinar, wholesale finance industry expert from Solifi (formerly IDS, White Clarke Group, and William Stucky & Associates), Kurt Ruhlin, shares why equipment finance providers should consider adding floorplan finance to their portfolio of products. In this 20-minute webinar, we explore:

  • What is wholesale finance / floorplan finance?
  • Reasons equipment finance lenders should consider this untapped revenue stream
  • Market challenges, trends, opportunities
  • How technology such as software-as-a-service (SaaS) and an open finance platform can provide value to secured finance firms today and in the future.
Sponsored By:

Kurt Ruhlin
Wholesale Finance Industry Expert | Solifi
A seasoned wholesale finance industry expert with Solifi, Kurt Ruhlin has more than 30 years of experience in the inventory finance industry. He spent his first 15 years on the business side before moving over to IT to develop technology solutions for the industry. Ruhlin’s extensive career includes leadership roles with ITT Commercial Finance, GreenTree Financial, CompuCom Consulting, and White Clarke Group – now known as Solifi. Leading the custom development of inventory finance systems for GreenTree Financial, Bombardier Capital, and Bank of America are among his career highlights. Today, Ruhlin leads the U.S. wholesale finance management team at Solifi, a global fintech software partner for secured finance.
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