Ag Resource Management (ARM), a provider of agricultural lending and crop insurance, announced the appointment of Rip Mason as Chief Executive Officer.

A veteran leader of successful private equity ventures in a variety of industries, Mason has served on ARM’s Board since August 2019, and was recently named Vice Chairman, a position that he will maintain. Mason is part of the Operating Partner Network for Virgo Investment Group, a private investment firm and majority owner of ARM.

“I’ve worked with Rip for over two decades and seen first-hand how he can optimize companies to reach their potential,” said Jesse Watson, Virgo founder and CIO and Chairman of ARM’s Board. “Rip’s impressive multifaceted corporate experience is just what’s needed as ARM accelerates its reach to serve more farmers with innovative financial solutions.”

Mason has deep operational experience and an exceptional track record leading high-growth private equity-backed companies. Examples include his roles as CEO and later Chairman of LegalShield and before that, CEO and Vice Chairman of Jafra Cosmetics. He graduated with a JD from Rutgers University School of Law and earned his undergraduate degree from Middlebury College.

Mason succeeds John Hoffman, who joined ARM as CEO in January of 2020. Hoffman led the company to consistent double-digit growth in loan production and oversaw expansion of the company’s service offering.

“ARM is positioned for incredible success, and I am thrilled to lead the company through this next exciting chapter. We are expanding our customer base, our offering and our innovation in both fin tech and ag tech,” Mason said. “Stay tuned as we pioneer the future of ag finance.”

Founded in 2009, Ag Resource Management (ARM) is a specialty finance company bringing financial solutions and crop insurance to farmers and agribusinesses. Dedicated exclusively to agriculture, ARM offers farmers the convenience of working with one provider for solutions ranging from operating lines and crop insurance to real estate finance and equipment leasing services. It is headquartered in Fort Worth, TX.