Nations Equipment Finance announced its recent hire of Jake Plata, who will join Nations as Assistant Vice President – Sales. In this role, Jake will be responsible for expanding lease and loan originations in Nations’ Midwest Sales Region.

Jake joins the Nations team from Shurteck Brands where he served as a Regional Sales Manager. There he spearheaded all regional sales and business development efforts. Jake also comes to Nations with 5+ years of experience in B2B prospecting and marketing with a proven track record of business expansion. He also holds a BA in Political Science and Criminal Justice from the University of Akron.

“I am thrilled to be given this great opportunity to join the team here at Nations. I look forward to learning from these leading industry professionals while helping Nations & our clients excel,” said Plata. “We are very excited to welcome Jake to our team as it is part of our strategic approach to Nations growth. Our clients are consistently pressured to secure creative sources of capital during competitive and economical challenges and I am confident that Jake’s background and knowledge in business development will complement our approach to serving the needs of our clients,” commented Randy Hicks, Executive Vice President of Nations Equipment Finance.