Deborah Reuben, CLFP is CEO & President of Reuben Creative, LLC a consulting firm specializing in strategic process and technology consulting. An equipment finance industry veteran, she has a broad professional background in both financial services (Wells Fargo and TCF) and the software industry (HCL and Linedata Capitalstream).

Known for connecting the dots in unconventional ways, her unique industry experience, creative approach, and a keen eye for future trends enables her to bring forward-thinking insights and original ideas to developing vision and solutions. A coach and trusted advisor for leaders who want to leverage cutting-edge technology to achieve their business goals. She helps leaders and teams to see the bigger picture, understand technology possibilities, stretch the imagination of what could be, and chart a course for transformative change.

A frequent speaker at industry events, she served as ELFA Operations & Technology Committee Chair and is a founding member of the ELFA Women's Council.