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Author Profile

Deborah Reuben, CLFP
Deborah Reuben, CLFP is CEO & President of Reuben Creative, LLC a consulting firm specializing in strategic process and technology consulting. An equipment finance industry veteran, she has a broad professional background in both financial services (Wells Fargo and TCF) and the software industry (HCL and Linedata Capitalstream).

Known for connecting the dots in unconventional ways, her unique industry experience, creative approach, and a keen eye for future trends enables her to bring forward-thinking insights and original ideas to developing vision and solutions. A coach and trusted advisor for leaders who want to leverage cutting-edge technology to achieve their business goals. She helps leaders and teams to see the bigger picture, understand technology possibilities, stretch the imagination of what could be, and chart a course for transformative change.

A frequent speaker at industry events, she served as ELFA Operations & Technology Committee Chair and is a founding member of the ELFA Women's Council.

Posts by this Author:

Deborah Reuben, of Reuben Creative, takes a glimpse into the future to gauge the unforeseen challenges and opportunities facing the equipment financing industry. Read Full Article

Industry Trends
May 08, 2018 @ 07:00 AM

Deborah Reuben, of Reuben Creative, sits down with futurist John Ellis to discuss the interweaving of technology with equipment finance. Read Full Article

Business Planning
February 07, 2018 @ 07:00 AM

Deborah Reuben, President of Reuben Creative explains the importance of watching trends in the ecosystems of technologies, and seeking an understanding of how technologies work together to change and advance both business and our lives. Read Full Article

Industry Insights
December 20, 2017 @ 07:00 AM