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Author Profile

Susan Carol
Susan Carol is CEO of Susan Carol Creative, a full-service digital marketing and public relations agency with 25+ years devoted to equipment finance, technology and healthcare niches. She serves on the Communications Committee of the Equipment Leasing and Finance Association and is a former ELFA board member.

Posts by this Author:

Susan Carol discusses the growing importance of automation of marketing, and the key factors to consider when looking at automation programs. Read Full Article

February 20, 2019 @ 11:00 AM

Because a company’s brand and its reputation are so intertwined, branding is an important subject to review. Read Full Article

August 06, 2013 @ 07:00 AM

When striving to find your voice in social media, it’s important to have a grasp of the big picture. Read Full Article

Business Communications
March 26, 2013 @ 07:00 AM