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Author Profile

RJ Grimshaw
RJ is the President and CEO of UniFi Equipment Finance, a Bank of Ann Arbor wholly owned equipment finance subsidiary that is headquartered in Ann Arbor, Mi. UniFi was founded in 1978, and serves manufactures, distributors and resellers in four main market segments which include industrial, specialty markets, technology, and health care. He was an early adopter of social media and encourages all of his employees to contribute in UniFi’s external communications. RJ is a frequent author of blogs and articles in industry trade publications on digital innovation and leadership topics. Reach RJ at and on twitter @rjgcoach. Learn more about UniFi Equipment Finance at

Posts by this Author:

RJ Grimshaw explains social media is neither dead nor dying. It remains vibrant, growing and a key way for businesses to grow. To be successful, a company needs a long-term plan and a long-term commitment to using social media. Read Full Article

October 17, 2019 @ 03:00 PM

RJ Grimshaw explains what digital transformation is, why it is important for all business and what steps companies should take to embrace it. Read Full Article

Business Planning
May 08, 2019 @ 10:00 AM

RJ Grimshaw explains why resisting change toward digital lending technologies can leave equipment finance companies in peril. Read Full Article

Business Planning
October 24, 2018 @ 12:00 PM

Featured blogger R.J. Grimshaw offers the latest perspectives on fostering innovation by targeting employees with the character traits suited for intrapreneurship. Read Full Article

Professional Development
June 04, 2018 @ 07:00 AM

RJ Grimshaw, CEO of UniFi Equipment Finance explains the importance of welcoming “Intrapreneurs” into your company and how embracing this entrepreneurial spirit can positively impact companies. Read Full Article

Industry Insights
November 27, 2017 @ 07:00 AM

Inspiring employee creativity and innovation means giving workers the space to grow. RJ Grimshaw offers his thoughts on turning the entrepreneurial spirit inward. Read Full Article

Professional Development
April 06, 2017 @ 07:00 AM

Mentoring young guns takes an artist’s touch, and given the right information, mentoring Millennials will come as naturally as training Baby Boomers. Read Full Article

Careers / Human Resources
December 06, 2016 @ 07:00 AM

RJ Grimshaw discusses the importance of social media and how it should play a part in your very own strategic revolution. Read Full Article

Miscellaneous Topic
September 17, 2014 @ 07:00 AM