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Daniel Nelson of Tamarack Consulting on Utilizing Technology to Build a Company Roadmap

February 01, 2017, 07:00 AM

VIDEO INTERVIEW: Dan Nelson, President of Tamarack Consulting discusses the process by which companies should develop or select technological systems in order to be more agile and capable of adapting rapidly to changing market demands.

In this installment of Equipment Finance Advisor’s Thought Leadership Video Series, Nelson describes how accessing better data – more quickly – helps companies achieve these goals.  Nelson also discusses the importance of thinking of application or cloud-based systems as platforms that can create agile systems allowing companies to quickly take advantage of new technologies.  According to Nelson, it starts by working closely with a company to understand their particular requirements, strengths, and where they need to improve, in order to provide the best solution to achieve their goals.

Equipment Finance Advisor’s Thought Leadership Videos feature interviews with subject matter experts and leaders from bank-owned equipment finance companies, banks, independent commercial finance companies, consultants, service and product providers and more – offering their candid thoughts in interviews broadcast via Equipment Finance Advisor’s YouTube Channel.

Equipment Finance Advisor’s Thought Leadership Video series is produced by Susan Carol Creative. If you and your company are interested in creating a Thought Leadership Video, please contact Susan Carol at

Daniel Nelson
CEO | Tamarack Technology
As Founder and CEO of Tamarack Technology, Daniel Nelson is well-versed in the challenges and opportunities facing lessors and lenders. A recognized industry expert, Nelson has spent his entire career working exclusively within the equipment finance and commercial lending industry. After working for an industry-leading software platform for over a decade, Nelson was driven to form Tamarack to help lessors of all types and sizes simplify their operations and improve performance. In Tamarack, Nelson created a technology company that understands the needs of the equipment finance industry. For more than two decades, his company has been developing and implementing solutions that enable lessors to realize greater value through automation, training, and better software integration.

Known for his dedication to creating relationships and facilitating connections that support the continued development and success of the equipment financing industry, Nelson is a constant champion for the industry groups leading the way. He has been an active member of the Equipment Leasing and Finance Association (ELFA) since 2002 and serves on the association’s board of directors. Nelson is also actively involved with the National Equipment Finance Association (NEFA) and the Certified Lease & Finance Professional (CLFP) Foundation. Since earning his CLFP designation in 2017, he has served two terms on the organization’s board of directors.
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