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Adam Rahn
Human Resources Recruiter
LEAF Commercial Capital

Marketing Automation Specialist
Location(s): Philadelphia Hybrid/Remote; 100% Remote Considered

LEAF Commercial Capital, Inc. (“LEAF”) is headquartered in Philadelphia, PA, with offices in Moberly, MO, Baltimore, MD, Dallas, TX, and Orange, CA. From the office to the factory floor to the server room, wherever customers need equipment, we make it affordable. Trusted by 250,000 companies and organizations of all sizes across the U.S., LEAF Commercial Capital, Inc., supported by the strength of M&T Bank, offers customized financing that helps our customers solve real problems. When businesses need financing or need to offer financing, they achieve more with LEAF. Learn more

Summary of position:

The Marketing Automation Specialist is responsible for managing the marketing automation platform (Marketo) and fully leveraging its capabilities. Working closely with designers, developers and project managers, this role will implement all programmatic and operational initiatives through Marketo. This person will have a strong foundation in marketing automation and will be tasked with creating, implementing and improving best practices ensuring continual enhancement of digital marketing efforts. The ideal candidate is technical, organized, results driven, has strong attention to detail and has a passion for digital applications.

  • Responsible for email marketing program development and execution, including segmentation, testing and deployment, and continually evaluate these for improvements
  • Maintain marketing automation integration with CRM and assist in the integration of additional platforms into the marketing automation software
  • Understand and evaluate campaign metrics and distribute campaign performance to the marketing team
  • Work with management to define KPIs, create reporting, and analyze campaign performance. Create recommendations to improve campaigns continuously
  • Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies and industry standards
  • Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
  • Support essential marketing operation initiatives in Marketo and Salesforce, such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
  • 2+ years of marketing experience
  • Proficiency with marketing automation platforms (Marketo, Pardot, or similar)
  • Knowledge of database management concepts and best practices
  • Working knowledge of preferred, but not required
  • Must be detail-oriented with the ability to plan and implement complex processes
  • Must have superior communication skills, both written and verbal
  • Must be highly organized and self-motivated with a sense of urgency
  • Bachelor’s degree in marketing or related field
  • Strong independent project management skills
  • Capable of handling multiple tasks with competing priorities under minimal supervision
  • Able to think critically and exercise independent judgment and discretion
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