Industry Directory – Leasing Companies, Finance Companies, Banks – Corporate Profiles

Equipment Finance Advisor's Industry Directory

ROK Financial

3500 Sunrise Highway, Building 100, Suite 201
Great River, NY 11739
Main Phone: (833) 337-6534
Web Site: www.rok.biz

LinkedIn: company page on LinkedIn
Facebook: company profile on Facebook
Twitter: follow on Twitter

Contacts

Patrick Manning | Chief Executive Officer
phone: (833) 337-6534
e-mail: patrickm@rok.biz

James Webster | Founder, Executive Chairman
phone: (833) 337-6534
e-mail: jamesw@rok.biz

Tony Cimino | Vp of Busiess Development
phone: (833) 337-6534
e-mail: tonyc@rok.biz

Greg Amendola | SVP of Sales
phone: (833) 337-6534
e-mail: grega@rok.biz

Company Information

Financial Institution Type: Broker/Packager

In Business Since: 2020

Geographic Coverage:

National

Financial capabilities:

Agriculture
Auto Repair
Auto/Light Truck/ Utility Vehicles
Broadcast
Bus
Cable
CAD/CAM
Communications
Computer Hardware
Construction
Containers
Distribution
Emergency Vehicle
Environmental
FF&E
Food Processing
Golf equipment
HVAC
Industrial Equipment
Intermodal
Machine Tool
Manufacturing
Materials Handling
Medical/ Dental
Office Equipment
Packaging
Plastics/Injection Molding
Point of Sale
Printing / Graphic Arts
Rail/Mass Transit
Recycling
Restaurant
Software
Telecommunications
Trucks/Trailers
Video Production
Waste Removal
Woodworking

Annual Funded Volume:

$100.0MM - $500.0MM

Credit Quality:

"A" Credits
"B" Credit
"C Credits"
Investment Grade
Near Investment Grade
Start-Ups

Transaction Size Range: < $100K, $100K - $1MM, $1MM - $10MM, $10MM - $100MM, > $100MM

Average Transaction Underwritten:

$100K - $1MM
$1MM - $10MM

Terms Underwritten:

1-5 years
5-10 years

Financial Products Offered:

Acquisition Finance
Asset-Based Lending (receivables/inventory)

Special Programs:

Application Only
Broker Transactions
Private Label Finance Programs
Vendor Finance Programs
Start Ups

Association Memberships:

Equipment Leasing & Finance Association
National Equipment Finance Association
International Factoring Association

PROFILE

ROK Financial is a commercial finance platform specializing in equipment-focused funding solutions for small and mid-sized businesses across a wide range of industries. By combining a technology-driven application process with access to a diverse network of equipment finance lenders, the company delivers fast, practical capital solutions that help businesses acquire, upgrade, or refinance essential equipment.

ROK Financial offers financing for both new and used equipment, along with refinancing options designed to unlock liquidity from existing assets. Its platform evaluates time in business, equipment type, and cash flow performance to structure transactions that align with each borrower’s operational needs. This flexible approach supports industries such as construction, transportation, manufacturing, and healthcare, where equipment plays a critical role in revenue generation.

For vendors, brokers, and referral partners, RoK Financial provides a responsive and transparent experience, including dedicated deal support and efficient turnaround times. With an emphasis on speed, accessibility, and asset-based lending expertise, RoK Financial serves as a reliable partner within the equipment finance ecosystem.

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