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Alta Adds Veteran Exec Broadbent to Head Asia-Pacific Advisory Services

July 08, 2020, 07:18 AM

The Alta Group has appointed Damian Broadbent as Managing Director of Advisory Services for equipment leasing, asset finance and manufacturing companies in Asia Pacific and for those considering expanding in the region.

He brings to his new position extensive executive management experience in the industry, having led operations in the region for major equipment leasing and asset finance companies, including DLL and Macquarie. Broadbent most recently served as Chief Executive and Managing Director of CSI Asia Pacific, a subsidiary of Tokyo Century Corporation, an independent technology lessor, where he devised and implemented a successful turnaround strategy and boosted profitability.

His expertise includes advising businesses on equipment/vendor leasing; funding, capital management and private equity; mergers and acquisitions, strategy development and review; financial partnership selection; business model assessment; investment decision analysis; and asset management.

“Damian has a wealth of on-the-ground experience in equipment leasing and asset finance throughout Asia Pacific, which is an important region for our clients,” said John C. Deane, CEO of Alta. “We are delighted he is on board and leading our advisory services there.”

Based at the center of the region in Kuala Lumpur Malaysia, Broadbent has extensive links across the region, and will have responsibility for business in Greater China (China, Taiwan, and Hong Kong), ASEAN (Singapore, Malaysia, Thailand, Vietnam, Laos, Cambodia, Philippines, and Indonesia), Japan, Australia and New Zealand.)

“I am delighted to be joining The Alta Group and their world class team, which has such deep industry experience and a reputation for excellence,” Broadbent said. “Asia continues to be a major developing market for all aspects of the asset finance industry. Lessees are seeking to invest in the best available technology and utilize operating rather than capital budgets. Lessors and funders are seeking continued growth and to secure market share and revenue streams in the world’s fastest growing economies.”

While Japan and ANZ (Australia and New Zealand) are relatively mature leasing markets ripe for innovation, the trend in the rest of Asia is for banks and funders to enter the developing market, or to seek potential expansion opportunities in Europe and the Americas. At the same time, manufacturers are seeking to create competitive advantage by developing sales finance options, not only in their home markets but also overseas, he said. “Alta is ideally positioned to work with our global and regional clients to ensure they experience successful outcomes in the Asset Finance industry.”

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