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Channel Adds to Business Development Team

June 21, 2022, 07:25 AM

Adam Peterson, Senior Vice President of Sales at Channel, announced Alecia Kramer has joined the company as Vice President of Business Development – West. She will be responsible for identifying and fostering strong partner relationships that drive the implementation of Channel equipment finance and working capital products among large banks and independents across the western region of the United States.

“Alecia brings a truly unique skill set to Channel attributed, in part, to her experience building relationships and successfully selling in a highly complex vendor environment,” said Peterson. “Her background and over 27 years of equipment finance experience align particularly well with our partnership philosophy at Channel focused toward understanding and connecting with our partners and winning together through the strength of our relationships.”

Brad Peterson, President and Chief Executive Officer at Channel, said, “I met Alecia on my first day in this industry and have been continuously impressed with her success over the years in various business development roles. We are extremely pleased to bring her level of skill, experience, and professionalism to our Channel team.”

Kramer began her equipment finance career in 1995 at U.S. Bank where she held a variety of sales roles primarily focused on the office equipment vertical, working to form successful partnerships with large manufacturers including Kyocera, Toshiba, Sharp and others. She joined GreatAmerica Finance Services in 2012 and continued to work within the office equipment group managing partnerships generating more than $100 million in annual volume. Prior to joining Channel, Kramer was part of the office equipment group at Amur.

Established in 2009, Channel is the only full-service independent lender offering a single source solution for equipment finance and working capital exclusively through equipment finance companies for their SMB customers. Channel is headquartered in Minnetonka, MN, with offices in Atlanta, GA, Des Moines, IA, and Marshall, MN.

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