Eastern Funding LLC, a specialty finance lender to businesses nationwide, announced that Falencia Prime has joined the company as Chief Operating Officer. In her role, she will oversee the Company’s operations, technology and compliance functions.

Prime has served over 30 years in the financing and banking industry in senior leadership roles. Throughout her extensive career, she has focused on Enterprise Credit Policy, implemented Quality Assurance Programs, realigned workflow processes through technology migration and led Business Process Outsourcing efforts.

“Falencia has a proven track record of leadership and transforming enterprise operations. Her expertise positions Eastern Funding to accelerate our drive to provide our customers and industry partners with a more seamless and exceptional experience,” said Nancy Robles, President of Eastern Funding.

“Throughout my career, I have been drawn to opportunities that challenge operational norms and disrupt complacency to drive sustainable transformation. Eastern Funding’s mission to deliver innovative, relationship-driven financing solutions deeply aligns with my passion for operational excellence and customer experience,” stated Prime. “I am excited to partner with the leadership team to strengthen the company’s foundation and scale its impact across the industries we serve.”

Prior to joining Eastern Funding, Prime served as the Director of Loan Operations with the Global Financial Services Division at Pitney Bowes.