Sudhir Amembal, CEO of Amembal & Halladay, an associate of Rinaldi Advisory Services, conducted his eighth “Winning with Leasing!” one-day virtual seminar on June 16. It was attended by 52 equipment finance professionals. Over the past 13 months, 750 industry professionals have attended this frequently offered open and in-company seminar. Those attending have been equally divided between the front and the back office. The seminar is an extract from his live flagship seminar attended by over 35,000 equipment leasing professionals worldwide.

The material focused on the 36+ benefits provided by leasing. Attendees were provided with the knowledge and tools on how best to understand varied customer motivations and arrive at deal-clinching responses to commonly encountered objections. It concluded with a host of approaches on how to add value, outsmart competition and comprehend why only a few outperform.

Amembal states: "I am more than delighted that “Winning with Leasing!” has established itself as the most well-attended seminar in our industry. The FMV lease with its themes and variations, which I focus on, continues to offer a practical, flexible, and financially advantageous option for companies navigating rising equipment costs. Multiple surveys have evidenced an increased demand for this product; yet, lessors are not fully aware of the extraordinary benefits it offers”.