Rinaldi Advisory Services LLC (“RAS”), an advisory firm in equipment leasing and finance, announced a strategic alliance with Sands Costner, a marketing and brand strategy agency with deep-rooted expertise in the equipment finance sector.
Sands Costner brings over 15 years of continual experience working with equipment finance companies, eliminating the typical ramp-up period often associated with generalist firms. The firm's specialized expertise allows it to provide an integrated suite of services—from branding and advertising to lead generation and growth marketing, specifically tailored to this niche industry. Sands Costner's strategic approach and creative execution are designed to meet the specific needs and goals of both independent lessors and bank-owned platforms.
The agency stands out for its unique blend of creative services including in-house design, content and media, all integrated with a strong consulting approach. Sands Costner works closely with clients to develop robust marketing plans, identify and capitalize on market opportunities and execute targeted campaigns designed to drive sustainable growth.
Founded in 2018 by industry veteran Bob Rinaldi, Rinaldi Advisory Services provides CEOs and founders of equipment finance firms with confidential, no-nonsense feedback and strategic guidance on the complex issues they face daily.
"Bob has a stellar reputation in equipment finance," said Sands Costner President Curtis Costner. “We’ve helped establish his firm’s brand and position in the market, as well as multiple mutual clients. Formalizing this relationship is a natural next step. I look forward to being a valuable resource for RAS clients, particularly those who understand the power of brand and want to break away from the blur of lookalike lenders.”
Rinaldi added, “I have known Curtis and his firm for a long time and trust them implicitly. We've collaborated with Curtis and his team for years, and they've long been our go-to recommendation for clients seeking top-tier marketing and branding. We've seen firsthand the impact of their work. Formalizing this alliance with Sands Costner just makes sense, solidifying the immense confidence we have in recommending his marketing and branding expertise, backed by the agency's full resources. This partnership will undoubtedly help our clients enhance their market presence and drive growth.”