Sudhir Amembal, CEO of Amembal & Halladay, an associate of Rinaldi Advisory Services, will conduct its first “Winning with Leasing!” one-day virtual interactive seminar for 2026 on February 9. Since the seminar was launched in May 2024, more than 800 industry professionals have attended the frequently held seminar.

The curriculum includes the impact of recent tax legislation on varied equipment finance products convincing attendees that while EFAs may seem to be the beneficiaries, it is the FMV lease which will be substantially added to industry volumes. Attendees will learn the 36 benefits provided by leasing and gain a thorough understanding of varied items such as: the accounting and tax treatment of products from a customer’s point of view, the significance of product differentiation in the context of enhancing margins, arriving at logical counters to overcoming common objections, and learning what makes a few lessors outperform their competitors.

Amembal states: “I am grateful and humbled that our flagship seminar has attracted and benefitted hundreds of industry professionals and that this seminar continues to be the most well-attended seminar in our industry."