Manitou, a worldwide reference in the handling, aerial work platforms and earthmoving sectors, announces the appointment of Brad Boehler as President of the North America region and as a member of the Executive Committee. Based in West Bend, Wisconsin, Boehler’s mission will be to accelerate the market share growth for Manitou's product ranges and to enhance the customer experience through faster service. He will also be responsible for operational excellence at the two manufacturing sites located in Yankton and Madison, South Dakota. He will thus ensure alignment between commercial priorities and industrial performance, and the integration of a strong customer-centric culture throughout North America.

Boehler states: “I am proud and enthusiastic to join Manitou Group and take on this new challenge. We have highly committed employees and two strong value-added brands in GEHL and Manitou. I am eager to apply my extensive industry experience with both the sales and industrial teams to make the North American market a powerful growth engine for Manitou Group, by continually staying closer to our valued customers.”

An engineer by training, Boehler has built a vast experience of over 25 years in the construction and lifting equipment sector, holding high-level leadership positions. Notably, he served as President of the Canadian group Skyjack for over eight years, a role he subsequently held at Morbark and, most recently, at Makinex USA, where he was responsible for business development and managing a dealer network across the entire United States.