Ivory Consulting Corporation and Amembal & Halladay announced their collaboration to present the second Lease Pricing and Structuring Seminar. The first seminar, presented in November 2025, was oversubscribed.

This engaging half-day virtual interactive Seminar will be co-instructed by Sudhir Amembal, chief executive officer, Amembal & Halladay, Shawn Halladay, member, Amembal & Halladay, and Chris Ivory, founder of Ivory Consulting Corporation and SuperTRUMP. The Seminar will be conducted on February 19, 2026.

The Seminar will address pre-tax as well as after-tax pricing and structuring. With ample illustrations and sensitivity analyses, attendees will learn what it takes to price and structure leases with the goal of maximizing lessor yield along with meeting varied customer needs. 

Topics included in the Seminar are pricing goals and considerations, various yields used in pricing, factors impacting pre-targeted yields, varied structures, and a rarely used approach to pricing and structuring designed to outsmart competition. Given the recent tax law changes, the Seminar will also address the value of bonus depreciation in the hands of the lessor and how parts, or all, of it could be passed on to the lessee.

The Seminar is meant for those who are involved in the actual pricing and structuring of transactions as well as those who present quotes to customers. Both equipment finance newcomers as well as experienced professionals will benefit from the building-block teaching approach, ensuring actionable insights for all levels. To foster meaningful engagement, 
participation will be capped at 40 attendees.

For more information or to reserve your spot, please contact Kelly Farnham at kelly@amembalandhalladay.com.