Equipment Corporation of America (ECA) announced the promotion of Pittsburgh branch manager Dave Johnston to Vice President.

Johnston’s career in the construction equipment industry began with an Associate Degree in Diesel Mechanics from Williamsport Area Community College (Pennsylvania School of Technology), complemented by business coursework at Penn State University and Butler Community College. He served in the United States Marine Corps, graduating from Parris Island as Honor Man and was honorably discharged in 1984 with the rank of Corporal. He also has an extensive and successful background with major construction equipment suppliers in the Pittsburgh region.

Johnston joined ECA in 2017 as Branch Manager of the company’s Pittsburgh operation after an already successful career in the United States Marine Corps and the heavy equipment industry. Since then, he has played a pivotal role in driving sustained growth, expanding market presence, and building high-performing teams.

Under Johnston’s leadership, the Pittsburgh branch has reached a record-setting revenue milestone in 2025. This growth reflects Johnston’s entrepreneurial mindset, strong customer focus, and ability to identify and develop new opportunities. During his tenure, he successfully introduced new product lines including Olin, Furukawa, and Boart Longyear, while managing key vendor relationships and expanding ECA’s footprint in new markets.

Johnston has also been instrumental in developing innovative rental strategies, including pairing excavators with specialty attachments to serve emerging customer needs. His efforts have resulted in new customer relationships, the revival of long-standing partnerships, and the successful expansion of ECA operations into Milwaukee, where he helped build and support the local team.

In his new role as Vice President, Johnston will continue to manage both the Pittsburgh and Milwaukee branches while serving as ECA’s primary contact for Olin, Furukawa, Boart Longyear and Word. His broad industry experience, operational leadership, and strategic vision will support ECA’s continued growth across North America.

“Dave’s leadership, work ethic and commitment to our customers exemplify the values we strive to uphold at ECA,” said Rod Kern, Vice President of Equipment Corporation of America. “We’re excited to see his continued impact as Vice President and look forward to the role he will play in driving our growth across North America.”