TFS Financial announced the appointment of Jason Cirankewitch as Vice President of Strategic Initiatives. In this role, he will lead efforts to create and bring to market TFS's advanced financing programs, including white-label finance solutions for equipment manufacturers, dealers, marketplaces and finance companies.

Cirankewitch brings to TFS Financial deep experience across the equipment finance and core prime lending sectors. He recently served as Assistant Vice President, Capital Markets, with Coast Capital Equipment Finance Ltd., where he focused on structured equipment finance and lending solutions. Prior to that, he held several positions in that organization, gaining extensive expertise in equipment finance strategy, credit structuring and relationship management.

In his role at TFS Financial, he will partner directly with manufacturers, dealers, marketplaces, and financial companies to tailor white-label financing solutions that enable clients to offer branded lending programs without the costs or complexities of building internal finance operations. These outsourced solutions allow TFS clients to reduce operational costs and complexity, increase sales conversion, deepen buyer relationships, and unlock new revenue opportunities while maintaining control over the end-to-end customer experience.

"We're delighted to welcome Jason to TFS at a pivotal time of growth and innovation," said Aaron Case, president of TFS Financial. "His deep domain expertise in equipment finance makes him the ideal candidate to expand our suite of customized outsourced financing solutions. Jason's experience working across the Travelers Financial ecosystem - including core prime lending and structured finance - will be invaluable as we help our clients leverage technology, automation and business process outsourcing to compete in today's market."