Bank of America has announced that Breezy Adams, Merrill senior resident director, will become its new Amarillo president. She succeeds W. Ashley Allen, who successfully led the market for 17 years, and retired from the company after 30 years where he served as a commercial relationship manager focusing on cattle feeding portfolios.
As president and head of the market, Adams will connect clients, teammates and communities to the full power of the franchise and drive collaboration across the company’s eight lines of business. She will lead Bank of America’s efforts to grow market share in Amarillo by continuing to build strong local connections and identifying opportunities to deepen and expand relationships.
“Breezy’s established leadership and experience will ensure we’re delivering on our responsible growth strategy to deepen relationships with teammates, clients and the community,” said Brian Moynihan, Chair of the Board and Chief Executive Officer, Bank of America. “Breezy will continue to grow our market share in Amarillo, delivering the full breadth of Bank of America’s capabilities to help our local clients improve their financial lives. We thank Ashley for his remarkable 30 years of service with the company.”
Adams has over 25 years of experience helping individuals and families navigate the financial decisions that shape their lives, legacies and long-term goals. Her client-centered approach and extensive experience span multigenerational estate strategies, education and retirement planning and aligning financial strategies with personal values and purpose. Her deep understanding of the community and commitment will deliver Bank of America’s global resources locally.
Adams is deeply engaged in the community across the Texas Panhandle, including board service with the Amarillo Children’s Home, Opportunity School and Make-A-Wish. She began her career as a financial advisor in 2000 after receiving her B.S. degree from West Texas A&M University and is a Certified Financial Planner. Juba, Adams, Wilson, Campsey & Associates, Adams’ wealth management team, was named to Forbes’ Best-In-State Wealth Management Teams list for North Texas in 2026 and 2025 respectively. Additionally, In February 2026, Adams was included among Forbes’ Top Women Wealth Advisors Best-In-State list for North Texas. Breezy, her husband, and their twin sons reside in Amarillo.