Amur Equipment Finance announced the launch of Deal Sense, a first-of-its-kind AI capability that turns a credit application into insight in minutes. Deal Sense is the fastest first look in equipment finance, delivering Amur’s most valued partners a complete read on each opportunity and the power to deliver seamless outcomes for their customers.
Amur is full-send on revolutionizing partner experience. With Deal Sense, Amur’s partners no longer have to spend time preparing transaction summaries or comparison-shopping lender RACs. Plug an app into Deal Sense and within minutes, the partner knows the deal and where it fits. This gives partners back the time to what they do best – delivering solutions for their customers.
Deal Sense is the partner-facing edge of Amur’s suite of AI solutions across its platform. Upon app submission through Amur’s Partner Access Workspace, each qualifying partner will receive a Deal Sense read at intake. From there, the partner will be able to price the transaction on the spot through Deal Shop and track every deal through funding in Deal Dash.
“Our partners have been raving about several of our recent product launches, but I know they are going to love Deal Sense,” said Todd Wainwright, SVP, Head of Commerce & Strategic Partnerships at Amur. “It is an amazing tool and will drive more productive conversations and better results, even if not with Amur.”
Deal Sense wraps up guarantor and business credit strength including trade lines, comparable debt, a high-level bank review when available, and customer and equipment summaries into one crisp package. It also provides directional guidance on fit within Amur’s financing programs.
“Innovation is most exciting when technology is married with a real market need,” Jeremy Gillam, SVP, Head of Technology added. “Amur has been in equipment finance for 30 years, so we have a clear sense of what the customer wants and the value chain that produces it. This gives us the ability to build something that really adds value – reducing friction and delivering a more seamless customer and partner journey at scale.”