NewLane Finance, a subsidiary of WSFS Bank, announced Brian Kestenbaum has been named Senior Vice President and General Counsel.

With more than 20 years focused on the equipment finance industry, Kestenbaum will lead NewLane’s legal, regulatory and governance functions, providing strategic counsel to executive leadership while helping drive the organization’s growth objectives. As SVP and General Counsel, he will oversee regulatory compliance, corporate governance, transaction structuring, contract management, and enterprise risk mitigation. Kestenbaum will also play a key role in protecting the company’s interests through effective management of legal risk, portfolio matters and commercial transactions, while serving as a trusted advisor to leadership on strategic initiatives, business expansion and corporate development opportunities.

Prior to joining NewLane, Kestenbaum served as Senior Vice President and General Counsel with LEAF Commercial Capital. He is also the first - and so far, only - person to lead the Equipment Leasing and Finance Association’s (ELFA’s) Legal Committee twice. In addition to his position with LEAF, Kestenbaum has also worked at some of the most well-known and largest law firms in Philadelphia and the nation.

“Adding to our team someone with Brian’s deep experience in equipment finance is a vital part of NewLane’s continued growth and success,” said Robert Ferraro, Senior Vice President and Chief Sales Officer. “I’m excited to work with him not only from a sales perspective, but to have him contribute to credit, customer solutions, and across the entire organization.”