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Marlin Names Walraven as VP of Direct Loan Marketing

April 28, 2015, 07:00 AM

Marlin Business Services announced that it has hired Russell L. Walraven as Vice President of Direct Loan Marketing.

Walraven will have direct responsibility and oversight for the multi-channel marketing program of Funding Stream, Marlin's new, flexible loan product that is a convenient, hassle-free alternative for small businesses to access up to $100,000 of capital to grow their businesses. In his role, Walraven will develop and refine Marlin's strategies and tactics to assure that Funding Stream meets the financing needs of Marlin's business customers.

Walraven has had a successful, extensive career in developing and delivering innovative digital and traditional marketing strategies for B2B and B2C financial services companies.  His experience spans strategic planning, direct marketing, advertising, acquisition, social media marketing, content, events, marketing automation and CRM. Prior to joining Marlin, he held senior marketing positions at Kabbage, Inc., Equifax and GMAC Insurance.

"Russell's experience and knowledge base are an ideal match for the product launch and development of our new business line," said Daniel P. Dyer, Marlin's co-founder and Chief Executive Officer. "We're delighted to have him join the Marlin team as we continue to broaden our product and service offerings for small businesses."

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