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Print Launches Online Equipment Auction Website for United Country Real Estate

January 29, 2018, 07:06 AM
Filed Under: Auction News

United Country Real Estate has launched an online equipment auction website——hosted by, the leader in online only auctions for agriculture and construction equipment, commercial trucks and trailers. The website pulls auction listings (primarily farm and ag equipment) from hundreds of UCRE branch locations across the U.S. into a centralized platform for buyers interested in placing bids in weekly online auctions.
The new website (designed and hosted by Sandhills Publishing, the Nebraska-based tech company behind,, Auction Flex, TractorHouse, and a number of other brands) is powered by a cloud-based inventory management system that enables individual branches to upload equipment, register it for upcoming weekly auctions, and generate online listings with a few simple clicks. Listings are displayed on, where users can browse upcoming auctions, search for specific equipment, and place bids on auction day. Listings are also cross-posted to and and appear in the weekly AuctionTime print magazine in the weeks ahead of the sale to maximize exposure across multiple channels. Bidding on equipment through is free and easy, with free registration, no buyer fees, and no hidden reserves. Online auctions are held every Wednesday, with bidding opening on Tuesdays. Interested bidders can access listings online from any device, add them to a customizable watch list, and place proxy bids in the days leading up to the sale.

For UCRE, the platform works alongside its hosted auctions——which include everything from land parcels to real estate and from other vehicles to estate items like jewelry, furniture, and electronics. When it comes to farm and ag equipment, and TractorHouse work together to provide an easy access point for buyers all over the world who are specifically in the market for these types of assets.

"Our network of over 4,000 brokers, agents, and auctioneers will gain a tremendous advantage for their clients through this new online equipment auction program with AuctionTime," said Shawn Terrel, president of UCRE | Auction Services. "The platform will allow our hundreds of offices both nationally and internationally to efficiently list and market heavy equipment by leveraging one of the industry's largest online equipment auction platforms."

For United Country Real Estate | Rocking X Land Company—a Colorado-based office primarily serving Colorado and Kansas— has already provided substantial opportunities for consignment revenue. "The exposure we get through AuctionTime just can't be beat," said UCRE | Rocking X Land Company's Virgil George, who expects the centralized United Country auctions website will only lead to more opportunities. "I expect the site will give us better SEO and market exposure overall and am looking forward to seeing the results."

For AuctionTime, the website is part of a larger initiative: to provide platforms that effectively connect and deliver value to both equipment buyers and sellers. "We've worked directly with manufacturers and dealerships large and small to establish auction platforms that provide a clean, easy, and consistent outlet for equipment," explains AuctionTime's Nathan Stack. " ensures UCRE direct access to successful weekly auctions, and the built-in exposure and flexibility each independently operated location needs to leverage it for growth."

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