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Loeb, Heritage and Blackbird Partner to Sell Green Flash’s Va. Equipment

April 27, 2018, 07:10 AM

Loeb in partnership with Heritage Global Partners and Blackbird Asset Services announced the sale of Green Flash’s Virginia Beach brewing equipment to New Realm Brewing Company, a Southeast-based craft brewery.

The partners were able to execute a comprehensive and targeted marketing strategy focused on the craft brew segment. Interest was immediate, and dozens of inquiries were fielded and several inspections managed while entering into discussions with New Realm. They also worked closely with the bank, landlord and interested parties to resolve issues and negotiate a purchase agreement.

“The considerable interest in newer, high-quality brewing equipment truly shows that the craft beer industry is alive and well,” said Howard Newman, President of Loeb. “We are thrilled that we were able to facilitate a sale that was in the best interest of both Green Flash and New Realm.”

Green Flash was founded in 2002 as a craft brewery and tasting room and has since grown into a nationally distributed brand. The company will continue its production from their California and Nebraska facilities.

New Realm was started in 2016 by co-founders Carey Falcone, Bob Powers and Mitch Steele, and opened its first production facility in a 20,000-square-foot space on Atlanta’s east side Beltline trail. New Realm is exploring options for the location of the recently purchased equipment and a potential new taproom.

As experts in manufacturing equipment, the partners have conducted numerous auctions and liquidations for breweries such as Coors, Molson, Pabst, Berghoff and, most recently, Redhook.

Loeb provides equipment sales, purchases, rentals, leasing & liquidations, certified market appraisals, auction services & asset disposition, and equipment. Heritage Global Partners Inc., is one of the world's largest industrial auction companies. Blackbird is a boutique auction and valuation firm.

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