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Rinaldi Selects Sands Costner to Create, Launch Advisory Services Website

October 01, 2018, 07:20 AM
Filed Under: Company Announcements
Related: Bob Rinaldi, Web Site

Longtime equipment finance and banking executive Bob Rinaldi has launched a new website,,  to promote his advisory services practice, Bob Rinaldi, LLC.

Bob Rinaldi provides advisory services to independent lessors, banks, industry service providers, manufacturers and international firms entering the U.S. equipment finance marketplace. His tenure in the commercial equipment finance industry has shaped his non-traditional approach to envisioning, building and implementing a business model; developing a growth strategy; or guiding crisis/problem resolution.

An active advisor and board member, he serves as the Managing Director of Amembal & Associates, an international equipment lease training and consultancy firm; as an Advisory Board Member of Orion First, a full-service commercial loan and lease portfolio servicer; as an Advisory Board Member of Mintaka Financial, a provider of equipment leases and loans, originated through a limited group of
independent small business finance companies that share ownership in Mintaka; and as a Board Member of FintruX Pte. LTD, a blockchain based online ecosystem connecting borrowers, lenders and rated service agencies.  

Rinaldi partnered with the Tacoma, WA-based full-service marketing and advertising agency Sands Costner, to design and develop the website. Newly launched, the site establishes a modern online presence for Bob Rinaldi, LLC and provides him with a platform from which he can address the industry, share expertise and communicate with prospects and clients.

“Working on my advisory services website with Sands Costner was a fabulous experience. I found SC to be absolutely knowledgeable of our industry, saving me a great deal of time while being extremely efficient, creative and thoughtful. They drove me to complete tasks on time, if not ahead of schedule; vital for the preparation of the formal website launch and the introduction of Bob Rinaldi, LLC to the market, just prior to the NEFA Funding Symposium,” Rinaldi said. “And, we may have set a record in terms of time from start to finish—32 days to be exact! Anyone looking at redoing or creating their website in the equipment finance space, or any other space for that matter should engage in a conversation with Sands Costner.”

“Bob’s tenure in this industry uniquely positions him to support a broad range of businesses, helping them meet growth goals and drive greater long-term success,” said Curtis Costner, President of Sands Costner. “We greatly enjoyed working with Bob to develop the new website and help launch his advisory practice into our shared commercial equipment finance marketplace. If our experience working with originators, brokers and service providers in the small business lending industry has taught us anything, it's that leaders and influencers like Bob Rinaldi have the power to drive significant change across the industry on behalf of small business everywhere.”

A growth strategist first and foremost, Rinaldi’s specialties include: future exit planning, improving enterprise value, corporate strategy, process management, tactical design, marketing, new product development, innovation, information systems and international expansion.

Sands Costner offers three core services to clients: Brand Development, Marketing Strategy and Integrated Advertising Campaigns. An active marketing service provider to a variety of businesses in the commercial equipment finance industry, Sands Costner delivers highly effective work while remaining an independent agency with old-fashioned values.

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