Reuters reported Uber Technologies has launched its own auto leasing subsidiary in an effort to sign up more drivers, injecting the fast-growing ride services company directly into the financial services sector for the first time.

According to the Reuters report, Uber announced this move as a pilot project on Wednesday, following the end of its partnership with Banco Santander's U.S. lending unit earlier this year. Uber announced the initiative, but disclosed few financial details, though it said it would offer both new and used cars.

To read the full Reuters report, click here.

To read the Uber press release on the Uber website, click here.