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TIP Capital, a leading provider of equipment finance and asset management solutions, has developed a new Specialty Markets Group designed to assist vendors, manufacturers and resellers in establishing competitive financing programs to complement their direct sales.

Reporting to Senior Vice President Bill Purcell, this veteran team has the experience and resources to develop leasing products for any industry including, but not limited to, telephone systems, construction equipment, manufacturing equipment, medical equipment, material handling equipment, IT equipment, cloud computing solutions and much more.

“Our Specialty Markets Group will design a program that gives the vendor, manufacturer or reseller all of the benefits of an in-house leasing and finance organization along with the ease and convenience of a turn-key, outsource operation,” Purcell said. “TIP Capital has dedicated resources to create a user-friendly leasing program with competitive rates, simple documentation process and professional marketing and training support to make financing a profitable and easy-to-use alternative for their business.”

TIP Capital’s Specialty Markets Group welcomes the addition of Christopher Woody, Chris Herman and Ross Reida to this national account team.

  • Christopher Woody has spent the last 17 years in the equipment leasing industry primarily with GE Capital, US Bancorp Equipment Finance and CitiCapital. In his territory and sales management roles, he has developed and managed numerous vendor financing programs for middle market and Fortune 500 companies. He has a Bachelor’s of Science in economics from Westminster College and will work out of Kalamazoo, Michigan.
  • Chris Herman has spent over six years in small ticket leasing through his roles as an Account Executive and Business Development Officer for Lease Corporation of America. By establishing relationships with a variety of equipment manufacturers/vendors, Chris was tasked with originating vendor lease business in new vertical markets, while managing account executives and their sales volume. He will work out of TIP Capital’s Bloomfield Hills’ headquarters.
  • Ross Reida has a depth of experience in both small ticket and middle-market equipment leasing markets with over 18 years in the lease financing industry. He has worked primarily within the machine tool and manufacturing equipment segments for a privately owned leasing company in Lake Oswego, Oregon. He also launched Advantage Equipment Leasing in 1996 as a small-ticket equipment leasing brokerage firm which funded transactions with Bank of the West, Colonial Pacific, and Manifest Funding Group (US Bancorp Equipment Finance). He will work out of Vancouver, Washington.

For more information on the Specialty Markets Group, visit to learn how this team can develop a vendor financing program to assist your business in closing more sales.
TIP Capital is a leading, independent equipment financing and asset management company headquartered in Bloomfield Hills, Michigan. TIP Capital specializes in providing customized “cradle to grave” financing solutions for their client's equipment acquisitions locally in Michigan and throughout the United States, Canada and Mexico.

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