LEASING101 announced the signing of a major captive finance company to subscribe to its training program, create custom content for their asset types and provide advice.   

The Senior Director of Sales said they wanted to expand their equipment leasing business and realized they needed some help. They have new staff who need to understand the complex tax and accounting rules and the implications for customers, and their experienced staff need an update on the new IRS tax rules. He chose Bill Bosco and Leasing101 because he has been following Bosco’s writing throughout his career and has not been satisfied with competing lease training offerings.

Bosco helped the company add three options to the company's primary product offering to meet all types of customer needs and, more importantly, to present hard-hitting, easy-to-understand proof of the financial reporting benefits of their lease products. He provided supporting Excel software so that sales staff can create their own pitch books. Bosco also created a custom online version of key training materials tailored to their equipment types and target market, along with case studies to serve as templates for the sales staff's customer presentations. He will be personally involved as the training program is rolled out to staff through online and in-person sessions.