Lisa Nowak is the director of platform product management at Solifi, a global fintech software partner for secured finance. An accomplished product strategist and platform evangelist, Lisa championed the development of Solifi’s game-changing software-as-a-service (SaaS) technology. Her passion for experimentation, solving problems, and imagining the possibilities led her team to deliver an open finance platform that more closely aligns with how customers and the secured finance industry does business. With a relentless curious intellect and empathy for the business needs of customers, Lisa understands, defines, and builds go-to-market solutions that make the customer experience easier and enables ongoing value to the entire industry. She serves on the ELFA Operations and Technology Committee and the ELFF Research Committee.