Joseph Santora, ASA is the Founder & Managing Partner of Irontrax. Irontrax specializes in asset management, consulting, appraisal, and the remarketing of bank-owned construction, transportation, and mining equipment. Irontrax also consults for lease-end negotiations, workouts, and litigations. Santora sits on the American Society of Appraisers (ASA) Machinery & Technical Specialties Committee. He is also Past Vice Chair of the Ohio Contractors Association & current Conference Chairman for the ASA Valuation Conference being held this June in Cleveland. In addition Santora has been a guest speaker at the ELFA Equipment Management Conference in 2012, 2014 & 2015 as well as the 2014 ASA Annual Convention.