FREE SUBSCRIPTION Includes: The Advisor Daily eBlast + Exclusive Content + Professional Network Membership: JOIN NOW LOGIN
Skip Navigation LinksHome / Blogs / Read Blog


Deborah Reuben, President of Reuben Creative on Transforming Business with Technology

December 20, 2017, 07:00 AM
Related: Technology

VIDEO INTERVIEW: Deborah Reuben, President of Reuben Creative explains the importance of watching trends in the ecosystems of technologies, and seeking an understanding of how various technologies work together to change and advance both business and our lives.

As Reuben explains, traditional best practices will not necessarily guarantee an equipment leasing company’s success. Rather, company leaders must be willing to question their business models by looking into the future to understand their customers’ changing needs, the direction of technological advancements, and then questioning their business processes.

Equipment Finance Advisor’s Thought Leadership Videos feature interviews with subject matter experts and leaders from bank-owned equipment finance companies, leasing companies, banks, independent commercial finance companies, consultants, service and product providers and more – offering their candid thoughts in interviews broadcast via Equipment Finance Advisor’s YouTube Channel.

Deborah Reuben, CLFP
Founder & President | Reuben Creative, LLC
Deborah Reuben, CLFP is CEO & President of Reuben Creative, LLC a consulting firm specializing in strategic process and technology consulting. An equipment finance industry veteran, she has a broad professional background in both financial services (Wells Fargo and TCF) and the software industry (HCL and Linedata Capitalstream).

Known for connecting the dots in unconventional ways, her unique industry experience, creative approach, and a keen eye for future trends enables her to bring forward-thinking insights and original ideas to developing vision and solutions. A coach and trusted advisor for leaders who want to leverage cutting-edge technology to achieve their business goals. She helps leaders and teams to see the bigger picture, understand technology possibilities, stretch the imagination of what could be, and chart a course for transformative change.

A frequent speaker at industry events, she served as ELFA Operations & Technology Committee Chair and is a founding member of the ELFA Women's Council.
Comments From Our Members

You must be an Equipment Finance Advisor member to post comments. Login or Join Now.