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GSG Financial Names SVP of Sales, End User Finance

December 09, 2013, 07:00 AM

GSG Financial announced the appointment of Christopher E. Kerz as Senior Vice President of Sales for GSG End User Finance.

“We are very pleased to have Chris join the GSG team supporting build out of GSG End User Finance” said Kiran R. Kapur, president. “He brings a track record of success in originating a diverse book of businesses through new and existing customers with equipment financing needs.  We are excited to have a known industry expert with strong end user relationships representing GSG in the marketplace, and we look forward to his leadership as we continue to expand our west coast presence.”

Kerz has over 25 years experience in the equipment finance industry originating transactions with end users across a variety of industry sectors and asset classes.  Before joining GSG, Chris most recently managed his own leasing consulting firm. Previously he served as VP and Senior Marketing Officer of Equipment Leasing and Aircraft Finance at City National Bank, covering the Northern California, Nevada, New York, Nashville and Atlanta markets. Chris began his career in the industry with U.S. Leasing and has also held significant sales roles at GE Capital, Key Equipment Finance and PNC. He graduated from Illinois Wesleyan University with a B.A. in Biology. 

“I am thrilled to be joining the GSG team at this time,” said Kerz. “Both vendors and customers alike are looking for what GSG can deliver today. They want a partner that can provide competitive equipment financing in a tailored, nimble manner, combined with excellent customer service that delivers an excellent customer experience.”

Previously, GSG Financial announced the creation of two new business units: Vendor Finance and End User Finance. GSG End User Finance provides financing solutions to help customers acquire equipment, while managing cash flow and their balance sheet. The featured product of GSG End User Finance is GSG’s Master Lease Program which provides streamlined documentation and personalized procurement support.  The addition of Kerz represents an important step in the build out of the End User Finance team.

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