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First Business Launches Dealer Floorplan Financing Group, Hires Veteran Team

June 05, 2020, 07:20 AM

First Business announced the launch of its new Floorplan Financing suite of solutions for independent car dealers nationwide.

Floorplan Financing allows car dealers the flexibility to finance their acquisition of used cars, preserving cash flow and allowing dealers to buy preferred inventory. Floorplan Financing is the latest expansion of First Business’s specialty finance solutions, offering floorplanning programs from $500,000 to $10 million for larger, well-established independent car dealers. This limited focus, a hallmark of First Business’s business model, facilitates a smaller clientele than large competitors, empowering personalized concierge service.

Industry veterans Jeff Widholm, Managing Director; John Goodyear, Vice President; and Amanda Schreeg, Servicing Manager, join First Business to operate Floorplan Financing.

Widholm has 13 years of experience in dealer floorplanning, primarily serving independent dealers across the United States and Canada, with responsibilities in credit, collections, sales and operations. He brings a wealth of experience as an executive on the corporate side as a Chief Operating Officer of a floor plan finance company and a Chief Financial Officer of a multi-store franchise dealership.

Goodyear has 22 years of automotive industry experience, including 14 years in the independent floorplanning finance market, primarily servicing the lending needs of large independent automotive dealers across the United States.

Schreeg began her career in the accounting world with a small logistics brokerage and then transitioned to the floorplan industry. Over the past 6.5 years, Schreeg has gained an array of floorplan knowledge through numerous roles. She was nominated as Power Driver of the company and obtained her NIADA Certified Master Dealer certification.

“We’re thrilled with the experts we’ve brought on to build and deliver our Floorplan Financing solutions,” said Dave Seiler, COO of First Business Financial Services, Inc. “They have so much experience and share the First Business vision of focus and client service.”

“Joining First Business has been an exceptional experience,” Widholm said. “First Business is a perfect alignment for how we differentiate ourselves from our competition — through concierge service, expertise, and competitive pricing.”

Floorplan Financing is offered through First Business Equipment Finance, LLC, a subsidiary of First Business Bank. The offices are in Indianapolis, IN.

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