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Reuben, DLL to Launch Beyond Convention: EF Innovators Unconference

November 16, 2020, 07:20 AM
Filed Under: Industry News

Deborah Reuben, CEO and Founder of TomorrowZone, along with asset finance company DLL, announced plans to launch the Beyond Convention: EF Innovators UnConference – the first industry-wide community innovation challenge to meet the urgent tech needs of equipment finance lessors and lessees.
As the industry faces the significant challenges from the pandemic and subsequent economic fallout, equipment finance organizations across the world are trying to navigate through uncharted waters to refine operating processes, reopen their facilities, deliver value to customers and vendors, and embrace innovation and technology in an urgent manner.

In collaboration with DLL, co-founding sponsor of the challenge, the Beyond Convention: EF Innovators UnConference will engage forward-thinking, innovation-minded professionals and experts across the equipment finance ecosystem to contribute to ongoing discussions about technology, innovation, and the future. The Beyond Convention: EF Innovator UnConference kicks off with a fall roundtable series on Dec. 3 and Dec. 8, which will include a community element for participants to continue engaging outside of each session.

The design focus of the series and community is to not only showcase innovation thought leadership, but to elevate it beyond that and turn ideas into tangible actions. Collectively the participants in the community and conference series will be part of the ongoing discussion and activities shaping the future and creating groundbreaking solutions to some of the most complicated issues of our time.

“Thank you to our friends and co-founders at DLL for supporting, co-designing and collaborating on the launch of this groundbreaking platform to spark new thinking about the future of the equipment finance industry.” stated Reuben, creator of Beyond Convention. “Never before in the history of this industry has cross-industry innovation and collaboration been more important. For years there has been a lot of talk about the importance of innovation. What a thrill to bring together a diverse group of professionals who want to do something about it. We are excited to launch a community to challenge our thinking, include fresh voices, connect unlikely collaborators and ignite new ideas to shape the future.”

“DLL is committed to doubling down on innovation,” said Rafe Rosato, Chief Innovation Officer at DLL. “This event will push the boundaries of our innovative collaborations and we are hopeful that it will inspire new thinking in our industry. Revolutionary ideas can come from unconventional collaborations. We look forward to collaborating with others in the industry to shape the future.”

To register for the series, visit

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