AP Equipment Financing funded $197.3 million worth of equipment in 2020, representing a 17 percent growth over 2019. AP is proud of this growth during this challenging year and looks forward to 2021 to continue their momentum. Additionally, AP Equipment Financing announced promotions heading into 2021. Chris Lerma, CLFP, has been promoted to President of AP and Fred Williams has been promoted to Chief Sales Officer of AP.
Lerma started with AP Equipment Financing in 2006 as a Credit Analyst and has been instrumental in AP’s growth and success. With Lerma’s promotion to President, he will be responsible for current day-to-day operations, managing the current leadership team and continuing AP’s growth. Reporting to Chris Enbom, CEO, Lerma will take charge in directing the success of AP for the years to come.
“I have been with AP and seen the company grow for the past 14 years. AP has always been supportive of me continually learning new areas of the business and expanding my reach. Serving in different capacities over the years has given me incredible perspective on the ins and outs of this business and our industry,” Lerma said. “I am extremely excited to take on the responsibilities of AP’s President and can’t wait to see what the next few years and beyond holds. I couldn’t be prouder of the team we have assembled and the company we have built and look forward to continuing our momentum.”
In addition, Williams has been promoted to the position of Chief Sales Officer. Williams began his career at AP as a salesperson in 2013, and now oversees the entire sales team. He will be working closely with the business development team and the Chief Marketing Officer to explore new target markets and grow current industry sectors.
“I am excited for the opportunity to lead this incredible sales organization into a future of growth, strength, and innovation,” said Williams. “AP Equipment Financing is a company that does not rest in stagnant waters, and I am thrilled to help keep our amazing company flowing forward into fresh new waters with the support of our talented employees and unique culture.”