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Ritchie Bros. Hits $54MM+ with Rocky Mountain Regional Auction

March 09, 2021, 07:05 AM
Filed Under: Auction News

Ritchie Bros. has come out strong in 2021, driving record demand and achieving strong equipment and truck prices for sellers. The company attracted close to 12,000 bidders for its Rocky Mountain Regional Auction, selling more than 4,150 items for over $54 million—making it the company's largest auction ever in the region.

Equipment for the Rocky Mountain auction was stored at three Ritchie Bros. locations in Denver, CO; Salt Lake City, UT; and Williston, ND; but all bidding was done online at

"We have seen a steady increase in bidder registrations over the past year, especially for these combined regional events, helping drive great returns for our consignors," said Noni Garcia, Regional Sales Manager, Ritchie Bros. "Our Rocky Mountain auction featured a great selection of late-model, low-hour equipment that sold extremely well. In fact, we have received a ton of great feedback from consignors recently, they just wish they had consigned more equipment as demand is very strong right now."

With bidding 100 percent online, Ritchie Bros. is driving record web traffic in 2021. The Rocky Mountain auction saw a 33 percent increase in pageviews (956,000+) over the same auction in December 2020, as well as a 35 percent increase in watchlist adds (89,000+), and a 19 percent increase in PriorityBids (28,000+).

Approximately 93 percent of the equipment in the auction was sold to U.S. buyers, including 24 percent to Colorado, 9 percent to Utah and 1 percent to North Dakota, while the remaining 7 percent was sold to international buyers from as far away as Australia, Egypt and the United Kingdom.

More than 600 owners sold equipment.

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