LTi Technology Solutions (LTi), a provider in equipment finance software solutions, announced that recognized marketing executive, Susan Foster, has joined the company as Vice President of Marketing.
Foster is an omni-channel customer engagement marketer with over 19 years of marketing experience in the equipment finance industry. Reporting directly to LTi’s Senior Vice President and Chief Revenue Officer Bryan Hunt, Foster will lead the development and implementation of the company’s overall marketing plans and strategies to support its objectives, ensuring competitive success in the industry.
In her new position, Foster will be streamlining LTi’s marketing strategy and will be responsible for the strategic, operational and financial aspects of LTi’s marketing organization. A particular area of focus will be communicating the business value of LTi’s ASPIRE platform as well as leading the marketing efforts of the company’s broader customer experience.
Foster has served as Vice President of Marketing at PNC Equipment Finance working with clients such as Microsoft, Philips Medical and Harris Broadcast. In addition, she has worked in consulting roles with large corporate clients, such as Kroger. She also has extensive experience in managing all aspects of business development support and channel partner marketing, including leasing and finance-related products and services to large enterprise organizations.
“Susan’s leadership, vision, and passion for putting our clients first with her in-depth experience will help us deliver on our company’s strategic objectives,” said Hunt. “She has had tremendous success in building a positive brand identity with large corporate clients. Susan will do an outstanding job of refining the strategic direction of our Marketing Department to help position us for success in this increasingly ever-changing marketplace. We are delighted to have her join our team.”
“I am honored to be joining LTi as we enter this new era of leadership in digital transformation,” Foster said. “We are poised for exceptional growth in 2021 with a strong brand, leading-industry product innovation, and a progressive tech-forward reputation. LTi’s ASPIRE platform is the solution that forward-thinking companies are looking for, and I am excited about the opportunity to help our organization strengthen its market position in a way that is agile and sustainable.”