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Ritchie Bros. Tops $52MM with Latest Regional Auction Success in Midwest

April 05, 2021, 07:02 AM
Filed Under: Auction News

Ritchie Bros.’ regional auction success continued with a more than $52 million Midwest event. More than 5,000 equipment items were stored, inspected and sold from six Ritchie Bros. locations in five states—including Chicago, IL; Minneapolis, MN; Kansas City, MO; East St. Louis, MO; Omaha, NE; and Williston, ND—to online buyers across the U.S. and around the world.  

More than 11,100 online bidders from over 70 countries registered to bid in the auction, with U.S. buyers purchasing approximately 90 percent of the equipment, by dollar value. The remaining 10 percent was purchased by online buyers from as far away as Germany, Guatemala, India and South Korea.

“We continue to attract record bidder registrations—up 26 percent compared to the previous event in September—resulting in strong returns for the more than 700 consignors in this auction,” said Tim Keane, Regional Sales Manager, Ritchie Bros. “Leading up to the sale, our yards were busy with customers inspecting items and asking questions of our equipment experts, but on auction day everyone was online. We saw a 19 percent increase in online pageviews and a 12 percent increase in items added to customer watchlists, demonstrating the power of our hybrid live/online model for both buyers and sellers.”

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