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Wells Fargo Extends Floorplan Financing Program with Briggs & Stratton

June 03, 2021, 07:16 AM
Filed Under: Program Agreements

Wells Fargo Distribution Finance, part of Wells Fargo & Company, announced the extension of its floorplan financing program with Briggs & Stratton’s Turf and Consumer Products Group. The agreement will support more than 1,800 dealers globally.

Headquartered in Milwaukee, WI, Briggs & Stratton consists of residential and commercial outdoor products under the Ferris, Simplicity and Snapper brands, and Briggs & Stratton pressure washers and portable and standby generators. They are the world’s largest producer of small gasoline engines and a leading designer, manufacturer and marketer of commercial lithium-ion batteries, power generation, lawn and garden, turf care, and job site products, serving more than 100 countries across six continents. Distribution Finance has served as Briggs & Stratton’s preferred floor plan financer since 2011.

“It has been really exciting to participate in Briggs & Stratton’s growth story for the past ten years, and we’re thrilled to continue this relationship which goes far beyond just a floor plan program,” said Mike Horak, head of Outdoor Products for Wells Fargo Distribution Finance. “Since the inception of this program, we have worked with Briggs & Stratton to expand their business into different areas of the world, and through this process we’ve been able to witness firsthand the impact they’ve had on the industry. We are grateful for the opportunity to support them through this next phase.”

Rick Schadt, Director of Dealer Finance for Briggs & Stratton, said, “What differentiates Wells Fargo is their deep domain expertise, strong data analytics and innovative technology, which has helped enable us our significant growth over the past decade. We are pleased to continue this relationship and excited for what the future holds.”  

With this financing, Briggs & Stratton will continue to build out its vast network of dealers, who comprise some of the most well-known brands in the outdoor power equipment space.

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