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Ritchie Bros. Returns to Rocky Mountain Region with $50MM+ Auction

December 07, 2021, 07:09 AM
Filed Under: Auction News

Ritchie Bros. returned to the Rocky Mountain region to sell over 3,800 equipment items and trucks from seven different locations in one online event. The two-day auction attracted more than 11,000 bidders and generated over $50 million in gross transaction value.

Approximately 96 percent of the equipment in the auction was sold to U.S. buyers, including 15 percent sold to Colorado, 10 percent to Texas and 8 percent to Utah. The remaining 4 percent was purchased by international buyers from as far away as Malaysia, Colombia and Ecuador. Leading up to the auction online equipment views and PriorityBids per lot were up 19 percent year over year.

"Our Regional Auctions continue to attract quality equipment from an expansive region, drawing record attendance, driving strong equipment and truck prices, and exceeding customer expectations," said Chad Apland, Regional Sales Manager, Ritchie Bros. "We would like to thank all the customers who participated in our Rocky Mountain events this year—thank you for your continued trust."

More than 550 equipment owners consigned equipment to the Rocky Mountain Regional Event, including a complete dispersal of 500+ items for Frontier Services Inc., a midstream pipeline company based in Billings, MT.

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