Atalaya Capital Management (Atalaya), an investment management firm focused on asset-based private debt and special opportunities, announced David Coons has joined Atalaya Leasing, the equipment leasing focused investment strategy of Atalaya Capital Management. As Head of Sales, Coons will be responsible for overseeing and expanding Atalaya’s direct and indirect sales teams within the equipment financing space.

Based in Dallas, TX Coons brings more than 30 years of experience in equipment leasing and sales to the Atalaya Leasing team, including extensive experience in executive management, business development and sales team management.

“I am excited for the opportunity to lead the Atalaya Leasing sales team,” Coons said. “With a sophisticated investment team, institutional operations and large pool of committed capital, Atalaya Leasing is already well-positioned to serve the equipment leasing industry. I look forward to contributing in the growth of our reach and capabilities.”

“David’s extensive background in business development and sales management, expands the capabilities of the Atalaya Leasing Sales team. We look forward to David’s input as we continue our mission to provide capital across a wide range of industries via equipment and asset secured financing transactions to public and privately owned companies,” said Rana Mitra, Managing Director of Atalaya Capital Management and Head of Atalaya Leasing.