FREE SUBSCRIPTION Includes: The Advisor Daily eBlast + Exclusive Content + Professional Network Membership: JOIN NOW LOGIN
Skip Navigation LinksHome / News / Read News


TD Recognized as Top Canadian Brand

March 24, 2023, 07:15 AM
Filed Under: Banking News

TD Bank Group (TD) has earned the No. 1 spot in Brand Finance 2023 Canada 100 Report, ranking the 100 most valuable brands in Canada.

Every year, leading brand valuation consultancy Brand Finance puts 5,000 of the world's biggest brands to the test and publishes over 100 reports, ranking brands across a number of sectors and countries. Canada's 100 most valuable and strongest brands are included in the Brand Finance Canada 100 ranking.

"Being recognized as the Top Canadian Brand by Brand Finance is an incredible accomplishment for the Bank. It is a testament to not only the Bank's financial performance but our brand and the goodwill it carries," said Betsey Chung, EVP and Global Chief Marketing Officer, TD Bank Group. "TD is constantly evolving to stay top of mind for the customers and communities we serve. Brand Finance recognizes our business and brand performance – it is great to see that our prioritization of brand visibility and community impact is working. These are supported by our colleagues, marketing efforts, and overall culture. I am incredibly proud to see our brand strength ranked first in the country."

Attributing this recognition to the Bank's brand value and strength, brand value is understood as the net economic benefit that a brand owner would achieve by licensing the brand in the open market. Brand strength is the efficacy of a brand's performance on tangible measures relative to its competitors.

"TD is leading Canada by helping customers, communities and colleagues thrive in a changing world," said David Haigh, Chairman and CEO of Brand Finance. "The Bank's focus on digital transformation and innovation saw strong progress in 2022. This is not merely marketing positioning, but the consequence of work by over 95,000 TD colleagues to honor the Bank's purpose and bring its brand values to life."

Alongside its number one brand value spot in Canada, TD earned top marks in this year's Brand Finance Global 500 report, a ranking of 500 of the most valuable brands in the world, achieving the highest ranking of any Canadian brand. In February, TD was also named as the highest-ranked Canadian brand in the Brand Finance Banking 500 report, ranking 11th on the list.

Comments From Our Members

You must be an Equipment Finance Advisor member to post comments. Login or Join Now.